The two plans
- The full app for 30 days or 50 memories, whichever comes first; the first 14 days always
- Daily questions, voice, photo and text answers, family chat, invites
- Memory games made from the answers
- Everything you saved stays. After the free period, adding new memories needs Pro
- No card needed
- or $36.99 a year (saves 34%)
- One plan covers the whole family: parents, grandparents and children
- Unlimited memories, kept for as long as you keep the account
- Unlimited Q&A, games and PDF exports
- Digital story book at $14.99 instead of $19
Upgrade from inside the app. Cancel anytime from your account settings; access runs to the end of the period you paid for.
How the free period works
A new family gets the whole app, not a cut-down version. For the first 14 days nothing is counted. After that, Free continues until the family reaches 30 days or 50 saved memories, whichever comes first. A memory is one saved answer or post: a voice note, a photo, a written answer or a video.
When the free period ends, nothing is deleted and nobody is locked out. The family can still open, listen to and replay everything that was saved. Saving new memories, and the designed PDF books, need Pro. Downloading everything your family has shared, with the photos and recordings, is always free: see how Mulam handles your data.
Who pays
Pro is bought once per family, usually by the son or daughter who set Mulam up. The grandparent never sees a price or a paywall, and neither do the grandchildren. Payment is by card through Stripe, charged in US dollars; your bank converts if your card is in another currency.
Gifting Pro
You can buy a month ($4.69) or a year ($36.99) of Pro as a gift. Mulam gives you a code to send on WhatsApp or by message, and the family that receives it redeems the code inside the app. Families use this for Diwali, Mother’s Day, Father’s Day, a parent’s birthday or a grandparent’s first grandchild.
The digital story book
A family can turn its saved memories into a designed digital book (a PDF to keep, print at home or send to a printer). It costs $19, or $14.99 for families on Pro. Mulam does not yet print and ship a hardcover book; that is the main thing StoryWorth and Remento include that Mulam does not.
Refunds and cancelling
- Cancel anytime from your account settings. Your plan stays active until the end of the month or year you paid for, then stops. Your memories stay.
- Full refund within 7 days of any subscription purchase if Mulam is not for you. Write to support@mulamroots.com with the email on the account. Details are in the terms.
- No contracts, no setup fee, and no charge for the grandparent’s account.
How it compares
The services families most often weigh Mulam against. Every price below was read on the vendor’s own pricing page on 11 November 2026 and is in US dollars; they change, so check the link before you buy. Mulam is listed last. For six options in more depth, see StoryWorth alternatives.
| Service | Price | What you get | Drawback |
|---|---|---|---|
| StoryWorth | $69 (Basic), $99 (Color), $199 (Unlimited, renews at $99 a year) | One question a week by email for a year, answered by writing or on a phone call, then one hardcover book (two on Unlimited). 30-day money-back guarantee. | Built around writing a book for one storyteller per plan (offered in English and Spanish); outside the US the hardcover costs shipping, and some countries add import fees. |
| Remento | $99 for the first year, then $99 a year or $12 a month to keep access | Prompts by email or text, voice or video answers recorded on any phone, AI turns them into written stories, one hardcover book with QR codes that play the recordings. Free US shipping. | Built around one storyteller and one book; no family chat, no games, English prompts; renewal needed to keep editing after year one. |
| Storii | Monthly and annual plans; the prices did not display on Storii’s pricing page when checked | Phones the storyteller up to three times a week with a question, no smartphone or internet needed; recordings and transcripts in a family app; audiobook download. | Phone-call only, so no photos from the storyteller; price not shown on its own page; no games or family conversation. |
| Mulam | Free to start; Pro $4.69 a month or $36.99 a year for the whole family | One question every morning, answered by voice, photo or text in the parent’s own language; the whole family hears it and asks more; the answers become memory games; grandchildren get culture games; PDF story book from $14.99. | No printed hardcover yet; installs from the browser rather than an app store; the grandparent needs a smartphone or tablet. |
Still unsure?
The FAQ covers languages, devices and privacy. For anything about a payment, a gift code or a refund, write to support@mulamroots.com and a person answers.